×
2 427
Fashion Jobs
AESOP
Retail Consultant | Fixed-Term | Part-Time | Brighton
Permanent · Brighton
PRETTYLITTLETHING
Senior Affiliate Marketing Executive
Permanent · MANCHESTER
BOOHOO
Ecommerce Trading Executive
Permanent · MANCHESTER
ESTEE LAUDER
Clinique - Consultant - Brown Thomas, Dublin - 15 Hours - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
Published
Mar 25, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L’Oréal UK & Ireland in 'global first' #TikTokMadeMeBuyIt e-tail campaign

Published
Mar 25, 2022

L’Oréal UK and Ireland is “creating a new e-commerce experience” in a link-up with TikTok, via the launch of its new #TikTokMadeMeBuyIt campaign as it continues to seek innovative and enjoyable ways for consumers to shop online. 


L'Oréal



It means shoppers in the UK will be able to buy “creator-endorsed product selection boxes directly in the TikTok app, powered by TikTok Shop”. 

L’Oréal is the first brand to use the official #TikTokMadeMeBuyIt branding with the move following success for the French giant’s assorted labels on TikTok Shop. Now Garnier, L’Oréal Paris, Maybelline, NYX Professional Make-Up and Essie will be available to buy in the UK through the new creator-chosen product boxes.

The beauty specialist said that the #TikTokMadeMeBuyIt phenomenon “has created viral interest in recent launches from L’Oréal brands and the hashtag itself has over 10 billion views on the platform, with creator-recommended products rapidly reaching audiences at scale”. 

It said the new collab “capitalises on viral interest in products and creates a seamless purchasing journey for customers”.

Importantly too, the brands are also working with “creator partners” such as Kirsty Bell (@kirsty.bell) and Dolli (@dolli.glam), who’ve each curated gift boxes available exclusively on TikTok Shop in the UK.

And the group is holding a week-long festival of live beauty events featuring popular creators, with over 100 hours of live content.

Its UK and Ireland CMO Lex Bradshaw-Zanger said the link-up allows it to “continue to invent and reinvent the e-commerce experience. Where much of e-commerce today has been a very functional experience, and driven by more rational shopper missions like replenishment, TikTokMadeMeBuyIt has brought the excitement of product discovery in partnership with creators to a full funnel online experience. Removing the friction of entertainment, discovery and purchase into a single, smooth consumer journey.”

Copyright © 2022 FashionNetwork.com All rights reserved.