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Dec 16, 2020
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L’Oréal, Makeup Museum launch inclusive beauty book

Published
Dec 16, 2020

L'Oréal USA and the Makeup Museum announced on Monday the publication of its first book, which aims to explore beauty history via diverse and new perspectives. 

L’Oréal, Makeup Museum launch inclusive beauty book - “Beauty Stories from Around the World"- Image from South Africa, photographed by Emil Lime, with makeup artist Andrea Klo and model Vuyolwethu Bili.


Set to launch in early 2021, the book dubbed 'Beauty Stories from Around the World' will include years of history between Ancient Egypt and the Renaissance and important beauty rituals of Black, Indigenous and People of Color (BIPOC). 

"At L'Oréal, we believe that beauty moves the world, and we are proud to team up with the Makeup Museum to bring a more inclusive view of the history of this powerful and positive universal quest," said Stéphane Rinderknech, president & CEO of L'Oréal USA.

"I am inspired by this education initiative because it lifts up diverse voices to tell stories about beauty that deserve a larger stage and wider audience.”

The partnership will be solidified online where the Makeup Museum and L'Oréal USA will kick-off a year-long digital series on the Makeup Museum's Instagram with the hashtag #BeautyStories. 

L'Oréal is no stranger to book publishing having published the five-book collection, '100,000 Years of Beauty', on the occasion of the company's 100th anniversary, in 2009, via the L'Oréal Foundation. 

"Since its founding, the Makeup Museum has focused on centering BIPOC voices, and our initiative to expand beauty stories to be more inclusive than ever before is critical for beauty education," said Doreen Bloch, executive director and co-founder of Makeup Museum.

"Our first book spotlights how beauty traverses color, gender, ability and more. The way that people use pigments and tools to create beauty is a universal practice.”


'Beauty Stories from Around the World' is now available for pre-order for $25 on the Makeup Museum website. Once published, the book will be available across multiple book retailers and at the Makeup Museum's on-site gift shop.

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