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Nicola Mira
Apr 26, 2021
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L’Oréal appoints Asmita Dubey as chief digital officer

Translated by
Nicola Mira
Apr 26, 2021

Asmita Dubey, currently chief media officer of the L’Oréal group and chief digital officer of its Consumer Products Division (with brands like Garnier and L’Oréal Paris), has just been appointed chief digital officer of the L’Oréal group. She has also joined the executive committee of the French cosmetics giant. Dubey succeeds Lubomira Rochet who, after seven years at L’Oréal, has recently become a partner at the JAB investment fund.

Asmita Dubey - L'Oréal

Dubey will now oversee the second phase of L'Oréal’s digital transformation, one in which the focus will be on data and technology, “and in which [digital] services and direct relations with consumers will be the engine for an acceleration of both our online and offline [business],” said the group in a press release. Dubey is an Indian national and has spent many years with L’Oréal in China, where she led the group’s marketing and digital transformation programmes.

After a BA degree in statistics and a master’s in economics, Dubey began her career in the advertising sector in India. Later, in China, she worked on advertising campaigns for global consumer goods companies. She joined the L’Oréal group in China in 2013, notably implementing its first commercial partnerships with Alibaba and Tencent. As Marketing Director of L’Oréal’s China and Asia-Pacific region, Dubey worked to strengthen the group’s digital footprint in this fast-growing region.

“Asmita is a real expert in her field and has a flair for strategy, with a unique ability to simplify complexity. Thanks to her lengthy experience in digital marketing, in trend detection and in a consumer-centric approach, she is the ideal choice to build the next major phase of our digital transformation,” said Nicolas Hieronimus, deputy CEO of the L’Oréal group.

In 2020, a year marked by the Covid-19 crisis, the L’Oréal group’s online sales surged, growing by 62%. They now account for 26.6% of L’Oréal’s €27.99 billion revenue.  

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