L’Occitane to expand Regent Street presence
Natural beauty, skincare and fragrance brand L’Occitane has announced plans to relocate and upsize its Regent Street store to offer customers a more sensorial experience in a flagship store format.
The French brand has had a presence on London’s busiest shopping streets for more than 20 years, and plans to move to a larger unit only minutes away to create a new UK flagship. The new 6,450 sq ft store will be located at 74-76 Regent Street and is expected to open by the end of 2017.
Jamie Taylor, Retail, Wholesale and Property Director at L’Occitane UK, said: “We are thrilled to secure our first UK flagship store on London’s iconic Regent Street. This new store will set our customers at the heart of an unforgettable retail experience, which brings our beautiful brand vividly to life. We aim to bring a unique concept design to this first class location, creating a truly multi-sensorial experience for our local customers in the UK and also our international customers, whilst being true to our deep Provencal roots.”
The space will offer L’Occitane’s full range of natural beauty products, inspired by the south of France art de vivre & Provençal beauty secrets.
The beauty brand is the 15th to sign up for a store on Regent Street in the past 18 months, following other international fashion and lifestyle brands such as Space NK, Tory Burch, Lululemon, Coach and Kate Spade.
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