L'Estrange opens Soho pop-up

By

Sandra Halliday

Published
Oct 23, 2017

Premium men’s lifestyle brand L’Estrange London has opened a Soho, London pop-up for three months, designed to be a space where customers can discover the brand’s core pieces, its unreleased concepts and a selection of interiors brands.

The Berwick Street store is called the L’Estrange Apartment which is the physical embodiment of the brand’s thinking that is all about simplifying customers’ lifestyles. The store stocks a number of like-minded labels such as sustainable homewares from Yuya, furniture from Nest, Danish furniture brand Menu and urban garden specialist Patch offering greenery.

L’Estrange was founded in 2013 by Tom Horne and William Green with the original aim of reclaiming their favourite hoodies from the unsavoury reputation such items had and making them suitable for young professionals. 

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The Hood (retailing around £200) is still a core part of the offer that has since extended into a much wider clothing product range built around lifestyle essentials. They have also added in interiors products, launching a transactional website and a number of pop-ups in the process.

The partners previously said they have been looking for more permanent space too with plans for something around 600 sq ft with space for events, preferably in Soho.