Kurt Geiger, Calvin Klein to open at Bullring as Tommy Hilfiger upsizes

By

Barbara Santamaria

Published
Nov 8, 2018

The Bullring shopping centre in Birmingham is preparing for the festive season with a string of openings from leading fashion and beauty brands.

Hammerson has announced that premium footwear and accessories retailer Kurt Geiger has signed up to open a 1,800-square-foot flagship store on the Mid-level East, while American fashion house Calvin Klein has taken a 2,090-square-foot unit.

Meanwhile, upmarket fashion brand Tommy Hilfiger has relocated and upsized its presence at the shopping centre with a new store next to Selfridges and The North Face.

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All three retailers are opening before Christmas. Due to launch at the end of November, Kurt Geiger’s flagship store will feature geometric structures, a clean aesthetic and muted colour palette, allowing customers to focus on the brand’s Kurt Geiger London, Carvela and KG Kurt Geiger lines.

Ross Warden, retail director at Kurt Geiger, commented: “We are delighted to be opening a flagship store in Bullring, and will soon showcase our full collection of shoes and accessories for women and men in Birmingham. With its location right in the heart of the city, Bullring was the obvious choice for our new flagship.”

The shopping centre has seen increased interest from international brands this year. This week, H&M’s new clothing brand Arket is opening a store there, and Hugo Boss’ Hugo has chosen the mall for its first regional location.

Iain Mitchell, commercial director at Hammerson said: “The momentum of signings and openings at the Bullring in 2018 has been remarkable, and these three further additions to the premium international line-up really emphasise the importance of the centre as a leading retail and leisure destination. Alongside soon to open regional debuts for Hugo, Arket and Morphe, the new stores will really add a point of difference for customers shopping over the festive period and beyond.”