Kravis Dolce & Gabbana-hosted wedding takes the media by storm
Kourtney Kardashian and Travis Barker’s Italian wedding weekend hosted by Dolce & Gabbana has made its mark in the media.
Over the last few days the ceremony garnered over $47 million in Media Impact Value (MIV) across almost 11,000 placements, according to figures recorded by data analysis specialist Launchmetrics, which uses a proprietary machine learning algorithm to work out the MIV of posts and interactions.
Kourtney and Travis, along with most of the Kardashian clan wore Dolce & Gabbana, encapsulating the unofficial sponsorship from the Italian luxury house. Kourtney wore a Dolce & Gabbana Alta Moda lace and satin corset, and Travis wore a Dolce & Gabbana tux.
In particular, Dolce & Gabbana earned a total of $25.4 million in MIV for hosting the celebration, representing 54.5% of the total MIV. Dolce & Gabbana’s owned media generated a total of $1.2 million from 10 placements, while the Kardashian family was responsible for 55% of the total MIV for the brand with only 16 posts, featuring multiple outfits by Dolce & Gabbana.
Findings by Launchmetrics also highlighted how one of the most discussed topics was Kourtney’s veil, which was mentioned across 2,000 placements, generating $7.7 million in MIV, so far.
Likewise, their intimate, Californian ceremony prior to their Italian nuptials, generated a total of $11.9 million in MIV in the first 72 hours.
The couple was also wearing Dolce and Gabbana, earning the brand an extra $871,000 in MIV. In fact, Kourtney’s own post generated more than $1.5 million MIV, in the first 24 hours alone.
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