Kourtney Kardashian teases new brand

 Kourtney Kardashian has a new brand up her sleeve.

The reality TV star has taken to social media to announce the launch of her latest venture, dubbed 'Poosh', along with the information that the label is "coming soon".

The elder Kardashian sister has yet to divulge the exact details of whether the company will focus on fashion, beauty, lifestyle or a combination of all four. The image she used to make her announcement simply shows her sitting naked on a bathroom counter, holding a laptop in one hand and a teacup in the other, sparking speculation that the project could be wellness-related.

This is not Kardashian's first foray into the entrepreneurial world -- alongside her sisters Kim and Khloe, she formerly ran a 'Dash' fashion boutique in California, which later opened further locations in Miami and New York. The sisters announced that they were closing the stores last year. The star also created a capsule collection of apparel and accessories for the brand PrettyLittleThing back in 2017, and in 2016 she was unveiled as the face of the skincare line Manuka Doctor.

Of course, should Kourtney need any business advice regarding her new venture, she won't have far to look. While her sisters Kim and Kylie both run the hugely successful KKW Beauty and Kylie Cosmetics brands respectively, Khloe has been busy making a name for herself in the fashion world via her Good American inclusive denim-focused label.