×
6 758
Fashion Jobs
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, Stratford (Westfield)
Permanent · London
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, White City London (Westfield)
Permanent · London
SELFRIDGES
Finance Analyst- Domain
Permanent · LONDON
SELFRIDGES
Finance Manager – Domains
Permanent · LONDON
SELFRIDGES
Tech Business Analyst - Customer & Omni
Permanent · LONDON
NEXT
Sales Manager - Coventry Arena RP
Permanent · COVENTRY
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · SELBY
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · EPSOM
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · SALE
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · DENTON
FRASERS GROUP
Warehouse Section Manager - Night Shift
Permanent · SHIREBROOK
VIVIENNE WESTWOOD
PA to Creative Director
Permanent · LONDON
DR. MARTENS
eu HR Administrator - French And/or German Speaking
Permanent · LONDON
HARRODS
Cleaning Operative- Day or Night
Permanent · LONDON
HARRODS
Uniform Security Officer (Cctv Operator)
Permanent · LONDON
FLANNELS
Beauty Brand Manager - Pat Mcgarth
Permanent · BELFAST
HUGO BOSS UK LTD.
Sales Executive - Shoes & Accessories + Bodywear & Hosiery
Permanent ·
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
GANT
Brand Consultant - Full Time - Gant House of Fraser Manchester - mw/lw
Permanent · MANCHESTER
Ads
Published
Sep 28, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Korean 'Hanbok Wave' fashion project launched in London

Published
Sep 28, 2022

London’s Korean Cultural Centre was turned into a fashion catwalk this week with the launch of Hanbok Wave, a project to interpret and transform traditional Korean dress into a modern collection of women’s and men’s day/eveningwear “for a new generation”.



A collaboration saw the Ministry of Culture, Sports and Tourism, the Korea Craft and Design Foundation and 10 Korean fashion designers combine to stage a one-off show in London presenting 30 outfits out of an overall 60 created.
 
However, as part of the ‘wave’ theme, images of collection are to be featured in Marie Claire France, and on electronic billboards on New York’s Broadway/Times Square as part of a project “that supports the Hanbok industry to pioneer overseas markets through collaboration with Hallyu cultural artists”.

In addition, the fashion event video will be shown on the V&A museum’s social channel related to the ongoing ‘Hallyu! Korean Wave’ exhibition “adding a synergistic effect to the spread of the Korean Wave”.
 
The Hanbok Wave fashion event, first devised in 2019 but interrupted by the pandemic, is part of the 2022 ‘Hallyu Collaborative Content Planning and Development,’ with the Hanbok-style collection inspired by the “personality and image” of the country’s star former figure skater Yuna Kim.
 
The 10 selected designers are Morinori, Liv Damyeon, Lee Young-Ae Traditional Clothes, Hyeon, Heyum Hanbok, Happly, Haemi By Saimdang, Guiroe, Geumuijae and C-Zann E.

Executive director of KCDF Kim MinKyung told Fashion Network: “The link between Korean culture and Great Britain’s culture is very strong especially among the young, so it was important for us to launch Hanbok Wave in London before spreading the wave internationally.”
 
She noted the fashion resulting from the project is especially for a fashion- and music-conscious consumer aged 20-30, “creating a spin on the traditional clothing their way that is both sexy and cute”.
 
She added: “Interest in Korean Hanbok is increasing abroad through popular culture so we look forward to global audience discovering the charm of Hanbok and designers in the Hanbok field to expand into the world.”
 
While the 60 designs presented by the 10 designers are mostly conceptual, many of the pieces can be purchased on a made-to-measure basis.

Copyright © 2022 FashionNetwork.com All rights reserved.