Know the Origin relaunches sustainable shopping platform
Sustainable fashion and lifestyle marketplace Know The Origin has relaunched its shopping platform. The Manchester-based company curates products from a range of “industry-leading sustainable brands” and said it’s “on a mission to make buying ethical as easy as scoring a fast fashion fix”.
The new platform now allows customers to “see” their impact with an ‘impact calculator’ that “demonstrates exactly how much good shopping ethically actually does — from the amount of plastic saved to the hours of fairly paid work supported”.
Additionally, the business has researched 20 sustainability standards so consumers can shop by what they value. “Whether you’re passionate about eco-friendly materials, or only want to spend money with companies that use positive marketing strategies, they’ve done the legwork for you,” the company said.
The webstore stocks brands including Girlfriend Collective, Organic Basics, Hara, Mat & Natt, People Tree, Pela Case, Birdsong, Underprotection, Meraki and Evolve Beauty.
It said it “has one very simple promise: you won’t have to wade through page after page of hessian smocks to find something you like. It’s the cream of the crop from the world’s top ethical brands — and the very best of their collections”.
It has also developed a ‘plastic-free-living’ range, bringing over 80 brands on board “with a strong less-waste stance”. These include bamboo face pads and reusable razors, to clingfilm replacements and plastic-free skincare.
Fonder Charlotte Instone said: “When I started Know the Origin in 2015, sustainability wasn’t the norm, not even a passing thought for most people. I’m so glad that’s changed over the past five years. We’ve seen more than 10,000 customers join us on our journey so far. I hope our new website will help everyone from eco newbies to seasoned pros make ethical changes."
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