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Published
May 6, 2020
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Know the Origin receives £300,000 investment

Published
May 6, 2020

Know the Origin, a fashion marketplace for ethically-made products, has secured a £300,000 investment from GC Angels to improve its transparency credentials.


Know the Origin


The e-commerce platform, which sells ethically-sourced clothing for women and men, as well as lifestyle products like bamboo toothbrushes, was founded two years ago by Charlotte Instone.

The funds will be used to more than double the existing team, launch a range of own-label products and redesign the website to prioritise the retailer’s ethical approach. This will include the creation of an interactive map outlining where all garments have been sourced and where items have been made.

The investment is made up of £100,000 from GC Angels and £200,000 from an angel investor, reported Insider Media.

Charlotte Instone commented: “As a relatively new company, we are growing rapidly with the increased demand for ethically-sourced and sustainable products across the UK. Jess and the rest of the GC Angels team have been really helpful throughout the investment journey in pointing us in the right direction when it comes to new contacts and events.”

Jessica Jackson, investment director at GC Angels, added: “Climate change is something that we are all becoming increasingly aware of, and the effects that the fashion industry is having on the environment are becoming more prevalent.

“As such, it is more important than ever that consumers can shop sustainably, and demand is rocketing for stores than can offer these products conveniently.”

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