Klarna to launch rewards programme in the UK this spring
Personal finance platform Klarna is to launch its global rewards programme in the UK this spring. The new programme will allow its Buy-Now-Pay-Later consumers to earn points every time they use the ‘Pay Now’ immediate payment option, or make an on-time repayment when using ‘Pay Later’, or ‘Pay in 3’ options.
The points can be redeemed in the Klarna App for rewards at brands including Decathlon, River Island and many more. Programme members can also benefit from exclusive deals and gain early access to product drops from hand-picked merchants.
With ore and more companies offer BNPL, the environment is becoming much more competitive so such a programme could be key for a global giant like Klarna to help it retain its prominent position in the sector.
As part of the programme’s expansion, Klarna is also introducing ‘Missions’, small, engaging tasks that consumers can complete to earn reward points, “aimed at encouraging consumers to discover different features in the Klarna App which help them save time and money, be informed and in control of their finances”.
Since its launch in September 2020, Klarna said the rewards programme has gained over 4 million members in the US and Australia, with 1 million members joining in the last quarter alone.
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