Klarna targets online shoppers with new international campaign

By

Barbara Santamaria

Published
Sep 5, 2019

Klarna, a global payments provider, has released a comical campaign with actress, comedian and internet sensation Celeste Barber, in a bid to increase the use of its Pay Later service.

Inspired by home-shopping TV shows, the ‘I wish I’d bought it with Klarna’ campaign sees Barber play as the theatrical host of a shopping fails programme, where she addresses the unfortunate purchases of three guests, including miniature garden furniture and a transparent wedding dress.

The mini-series of three 60-second videos emphasises the convenience of Klarna’s Pay Later option, which entitles shoppers to only pay when they are happy with their purchase.

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David Sandstrom, chief marketing officer at Klarna, said: “Klarna prides itself on being both innovative and smooth, and our campaign with Celeste Barber couldn’t be a more perfect collaboration to present payment empowerment and the convenience of our Pay Later products to consumers. 

“Celeste brilliantly captures the message of Pay Later and playfully demonstrates how shopping with Klarna can empower any buyer to shop confidently. It’s fun, quirky but most of all it makes us smile, and we’re excited to see how this resonates amongst consumers”.

The films will run on Klarna and Celeste Barber’s Instagram and Youtube channels from 4 September, with shorter versions and bespoke six-second clips running as placements in countries including the UK, US, the Netherlands, Germany and Sweden.

Additionally, Klarna has partnered with Refinery29 in the UK and US to expand the campaign’s reach, and will serve bespoke assets featuring Celeste Barber across the media company’s UK and US Instagram channels.