×
6 303
Fashion Jobs
WAITROSE
Chilled Warehouse First Line Manager – Nights
Permanent · AYLESFORD
NEW LOOK
Sales Manager
Permanent · LEEDS
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · DUNSTABLE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
MATCHES FASHION
Accounts Receivable Manager
Permanent · LONDON
NEXT
Sales Manager - Southampton Hedgeend
Permanent · SOUTHAMPTON
WAITROSE
Chilled Warehouse First Line Manager – Nights
Permanent · AYLESFORD
MATCHES FASHION
Stock Coordinator
Permanent · LONDON
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, George Street
Permanent · Edinburgh
HOLLISTER CO. STORES
Hollister CO. - Graduate Manager in Training, Braehead
Permanent · Renfrew
JOHN LEWIS
Section Manager Warehouse
Permanent · WEYBRIDGE
HARRODS
Concessions HR Manager
Permanent · LONDON
HARRODS
Stock Operative
Permanent · LONDON
HARRODS
Restaurant General Manager
Permanent · LONDON
HARRODS
CRM Executive Customer Data
Permanent · LONDON
OYSHO
New Store Opening - Oysho White City - General Manager
Permanent · LONDON
HARRODS
Uniformed Security Officer
Permanent · LONDON
HARVEY NICHOLS HEAD OFFICE
Ecommerce Director
Permanent · LONDON
NEXT
Sales Coordinator - Galashiels
Permanent · HUDDERSFIELD
SPORTS DIRECT
Loss Prevention Supervisor
Permanent · LEICESTER
SPORTS DIRECT FITNESS
Assistant General Manager - Everlast Fitness
Permanent · BURY ST EDMUNDS
SPORTS DIRECT FITNESS
General Assistant - Everlast Gyms
Permanent · BURY ST EDMUNDS
Ads
Published
Sep 24, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Klarna launches ‘Old Credit is History’ campaign

Published
Sep 24, 2021

Buy now, pay later (BNPL) giant Klarna has launched a lighthearted out of home (OOH) campaign to raise awareness of the outdated credit model many consumers are using to purchase goods. The ‘Old Credit is History’ campaign also includes a London, Soho, pop-up that explores the history of money.


Klarna campaign


The campaign highlights the “archaic business models that traditional credit card companies operate on, which see big banks cashing in on high interest rates”. In 2020, it claims Britons paid £5.7 billion in credit card interest and fees. That same year, BNPL products saved people £76 million in interest payments, it noted.

The Klarna campaign pop-up on Greek Street in London’s Soho offers a three-day (23-25 September) immersive experience “visualising the evolution of money and mankind’s financial journey through the ages.”

Guest speakers include financial expert Kia Commodore and author and psychotherapist Owen O’Kane. The event also allows visitors to "journey back in time" with food from a paleo diet, and transform their looks with a free beard trim or blow dry.

Klarna and other BNPL providers have become hugely popular for fashion purchases in recent years and many of the biggest names now offer a BNPL option through at least one of the major-name providers.

Alex Marsh, head of Klarna UK, said: “We’ve always been vocal in our belief that traditional credit models are stuck in the past and don’t benefit consumers. It’s time antiquated financial businesses listened to what consumers want and offered better ways to pay that provide flexibility, choice and control, without any hidden fees.

“It’s been so insightful working on the campaign to understand the journey money has taken over thousands of years and what could be coming up next. We believe that old credit solutions should become a thing of the past and ‘Old Credit Is History’ is a fun, tongue-in-cheek way to bring that important message to life.”

Copyright © 2022 FashionNetwork.com All rights reserved.