Klarna launches new campaign in six UK cities

By

Barbara Santamaria

Published
Sep 27, 2019

Payments provider Klarna continues its bid to increase its UK customer base with the launch of a major ad campaign in partnership with retail brands including Asos, JD and Superdry.

With giant posters on London underground platforms, digital screens along tube escalators, and advertising on the sides of buses, the campaign aims to promote the company’s “smooth retail services”.

The ‘No drama, just Klarna’ campaign will appear on key urban touch points in six UK cities, with branded artworks showing short rhymes such as “I shop like a boss, Asos”, “Pay in three, JD” and “When I’ve decided, Missguided”.

It follows a recent Youtube campaign with actress and comedian Celeste Barber which addressed common online shopping mistakes such as not looking at the dimensions and size of something before buying it.

The Swedish company had over 12m transactions in the UK in the past year, and in August alone, more than 100,000 UK shoppers downloaded its app. The UK is a strong market for the business given the size of the online shopping market and the fast pace of the high street fashion industry.

Further capitalising on the UK fashion economy, Klarna is now partnering with retailers to offer its range of products in store as well as online. Major partners include Mothercare, Thomas Sabo and iSmash.

Luke Griffiths, general manager at Klarna UK, commented: “The growth we’ve seen since launching in the UK has been astounding, but I’m particularly proud of what we’ve been able to achieve in the last 12 months. Not only have we grown exponentially in terms of volumes and partners, but we’ve also grown our footprint across the UK with the launch of our Manchester office earlier this year.

“We know that customers love the flexibility and convenience that comes with alternative payments, and by delivering the best possible experience to shoppers, we’ve been able to partner with some remarkable brands and retailers in the UK. There are a number of significant announcements in the pipeline and I’m confident we’ll continue to go from strength to strength.”