Kiton opens flagship store in Seoul
Upscale Italian tailoring brand Kiton has opened a flagship store in Seoul in the famous Cheongdam-dong Luxury Fashion Street.
The concept, initially conceived by Studio B+Architects, spans two levels and covers an expansive 350-square-meters.
A store highlight is its exterior facade, which stands at an impressive height of over 24 meters. The facade is adorned with a meticulously crafted metal mesh, composed of anodized aluminum in two shades of bronze, woven together.
Stepping inside, visitors are greeted by an atmosphere inspired by linear design, combining clean shapes, neutral colors, and soft finishes. The Seoul boutique seamlessly captures the essence of Kiton's creative world through a diverse range of materials that interact harmoniously with the store's furnishings.
On both floors there are lounge areas furnished with customised seats made exclusively for Kiton featuring details like the K of the Kiton logo on the cushions.
On the ground floor, a charming green corner invites visitors to step outside. Meanwhile on the upper floor, a VIP room overlooks the outside with a large panoramic window for a view of the city.
In particular, the furnishings adorning the store has been designed by B+Architects, who, as always, collaborated closely with experienced craftsmen to ensure every detail was flawlessly executed.
Studio B+Architects has established a productive collaboration with Kiton since 2017, resulting in numerous high-end openings. The studio is currently engaged in the development of numerous other projects for the brand, with upcoming store openings planned for Miami, Zurich, Frankfurt, Saks New York, and other prominent locations.
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