Kierin NYC makes UK debut with interactive Shoreditch pop-up
Digital-first New York-based fragrance brand Kierin NYC announced on Thursday that it will be hosting an experiential pop-up at London’s Boxpark Shoreditch to celebrate its upcoming launch in the UK.
As part of the pop-up, described by the brand in a press release as “a theatrical, artistic and creative shopping experience”, customers who purchase one of the label’s fragrances will be able to use an interactive digital graffiti wall to design their own personalized label, which will then be printed and applied to their fragrance bottle.
At the space’s launch on April 9, bottle designs customized by the press and influencers in attendance will be content-streamed in real time via JC Decaux’s 51 bus shelter sites in Shoreditch, thanks to a partnership with the advertising group.
Launched in 2018, Kierin NYC currently offers four fragrances which aim to capture the essence of different aspects of New York life: Sunday Brunch, 10 a.m. Flirt, Nitro Noir and Santal Sky. All of the brand’s US-made fragrances are gender neutral, cruelty and toxin-free, vegan, sustainably sourced and recyclable. Each 50ml bottle is priced at $78.
The brand’s UK launch will mean that its fragrance collection will be available to purchase at Amazon Luxury Beauty, ASOS, Fabled, Feel Unique, Harvey Nichols, Next and The Perfume Shop, among other retailers, as well as on the label’s own e-commerce website.
Kierin NYC’s pop-up at Boxpark Shoreditch will open to the public on April 10.
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