Kidswear brand Frugi links up with Circular Textiles Foundation
Frugi is continuing its “pioneering” stance on sustainability, becoming the first kids’ clothing brand to join the Circular Textiles Foundation (CTF), in time for the launch of its new spring/summer collection.
The Foundation, which claims to be the first of its kind, provides independent circularity standards “for genuine accountability, transparency, and peace of mind”, turning the concept of traceable sustainability “into a reality”.
It coincides with Frugi’s wider mission “of raising the next generation of eco-heroes” making the CTF collaboration “a perfect fit”.
Following an in-depth series of circular design workshops with the Foundation, the Frugi brand “is working to embed key circular principles throughout the design, development, and manufacturing process, to create a ground-breaking range of fully recyclable clothing for the spring/summer 2023 season”.
The CTF certification mark will be carried on 22% of the new collection, “with a goal to encompass the entire organic cotton range for future collections”.
It said the mark “guarantees that the garment has been designed to be recycled by a specific facility, which processes it into new fabric”.
Frugi customers “can actively join in with the brand’s circular journey” by scanning the QR code found on the garment’s tag to find out how and where it can be recycled.
Sophie Scanlon, Head of Circular Design for the Circular Textiles Foundation, said: “Frugi has truly taken to heart what it means to commit to making garments circular. We are delighted to be supporting them in transforming the way future generations value and interact with their clothes.’’
Sarah Clark, CEO of Frugi Group, said: “Sustainability is at the heart of the Frugi brand our clothes are already designed to grow with children, using reversible prints, interactive appliqués, and clothes with extendable cuffs, waistbands, and shoulder straps.
“Our commitment to eliminating waste is further strengthened by our partnership with the Circular Textile Foundation, especially as the first childrenswear brand to do so. We can’t wait to launch our spring/summer 23 range with the new certification and to show that we are serious about making a genuinely circular product, and to protect the planet we play on.”
Copyright © 2022 FashionNetwork.com All rights reserved.