×
3 585
Fashion Jobs
FRASERS GROUP
Information Security Governance Analyst
Permanent · SHIREBROOK
L'OREAL GROUP
l'Oreal Luxe Multibrand Retail Account Manager
Permanent · London
COTY
National Account Manager
Permanent · London
TK MAXX
Loss Prevention Officer-tk Maxx High Street Kensington-Full Time
Permanent · London
HARRODS
Uniformed Security Officer - Thatcham Distribution Centre
Permanent · THATCHAM
HARRODS
Senior CRM Retention Executive
Permanent · LONDON
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
SELFRIDGES
HR Administrator (Part-Time)
Permanent · ENDERBY
SELFRIDGES
Digital Personal Shopping Content Manager
Permanent · LONDON
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · POOLE
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
ZARA
Zara High Wycombe - General Manager
Permanent · HIGH WYCOMBE
HEAD OFFICE
Senior Finance Analyst, Commercial Finance
Permanent · BRACKNELL
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · READING
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · CAMBRIDGE
BERSHKA
New Position - Bershka Operations Manager - Stratford
Permanent · LONDON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
COTY
Trade Marketing Manager
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Hub
Permanent · LONDON
FLANNELS
Beauty Brand Manager – Pat Mcgrath Labs
Permanent · ROTHERHAM
CLAUDIE PIERLOT UK
Stock Contoller - Permanent - Selfirdges London
Permanent · LONDON
Translated by
Nicola Mira
Published
Jun 3, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Kenzo to promote new collection through storytelling

Translated by
Nicola Mira
Published
Jun 3, 2022

Last September, Japanese designer Tomoaki Nagao, a.k.a. Nigo, was appointed creative director of Kenzo. Following his arrival, the label is now introducing a new advertising strategy.


The new Kenzo campaign



To accompany the launch of Kenzo’s Fall/Winter 2022 collection, Nigo will spin a new tale each month, featuring exclusive limited-edition products and campaign pictures, “a concept that will punctuate the label’s narrative throughout the season,” said Nigo.
 
The first three stories devised for the fall/winter campaign (which will be released during June) were commissioned to British photographer Thurstan Redding, who lensed the Kenzo models on the Bir-Hakeim bridge in Paris, against the backdrop of the iconic Eiffel Tower. 

An opportunity to unveil some of the new collection’s statement looks, notably featuring the label’s signature ‘Kenzo Poppy’ print, and to give tangible shape to Nigo's conviction that “what you see on a show runway must manifest itself in real life.”


Kenzo's corner at the Galeries Lafayette store in Paris



In parallel with this new monthly campaign, Kenzo is also establishing a high-impact presence at the Galeries Lafayette’s Haussmann branch in Paris, with dedicated window displays and two new pop-up stores. The first, located at the entrance of the Coupole store, will be open until June 30, and will showcase, on a red carpet between poppy-decorated columns, a selection of womenswear items. The second, on the first floor of the menswear store, will be open from June 7 to July 15.
 
 
 

Copyright © 2023 FashionNetwork.com All rights reserved.