×
1 278
Fashion Jobs
ESTÉE LAUDER
Tom Ford - Business Manager - Selfridges, Birmingham - 37.5 Hours - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Marketing Executive, Tom Ford Beauty, Kilian, Darphin And le Labo - Travel Retail Emea (Based London)
Permanent · London
ESTÉE LAUDER
Corporate Account Executive, Lagardere, Dfs, Inflight And Aquatic - Travel Retail Emea (Based London)
Permanent · London
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
Published
Dec 6, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Kendall Jenner taps her inner tomboy for latest About You collection

Published
Dec 6, 2021

Model turned entrepreneur Kendall Jenner has tapped into her inner tomboy with her latest collection for online fashion e-tailer About You, which debuted this weekend.


 


 
Inspired by Kendall's personal style, the 40-piece Fall/Winter line includes a mix of glamour and casual comfort. From tight miniskirts and classy jumpsuits to oversized sweaters and flowy jeans, the collection offers looks for a night out on the town or a day at the ranch. Ranch-hand chic for the urban groover includes essential easy-to-wear pieces reflecting the model's off-beat, off-duty street style, an element also seen in her first collaboration with the brand. 
 
“I am definitely a tomboy, and I love everything in this drop because the pieces are really the basics that I wear in my daily life. I feel like this is me on my future ranch, just like going out in my pair of comfy sweats to feed the horses at night before I go in for dinner with the classy, elegant suit,” explained Jenner.

The campaign was shot on a horse ranch in California, Jenner's favorite place to unwind, and conceived by Donald Schneider, the former creative director of French Vogue, from 1993 to 2002. 


Photo courtesy of About You


 
Since Jenner herself is one of the hottest models in the industry, no need to hire anyone else for this campaign, which captures Kendall posed around the ranch on horseback and on top of hay bales. Photographer Zoey Grossman shot the campaign aided by stylist Max Ortega, with make-up by Mary Phillips, hair by Irinel De Leon and music from Robert Dietz. 
 
The debut Kendall for About You collection and campaign was a major success this summer. Most of the collection sold out in just 24 hours, while the brand claimed over one billion social media contacts, significantly boosting the website's global appeal. 
 
“We wanted to shoot Kendall in a place where she feels inspired and natural. We also prepared a super digital and social campaign… a kind of blueprint for how fashion campaigns will be structured in the future. With many different assets for all channels, to create hype for the launch,” explained Schneider, who in a long career is also credited with being the man who got H&M into the Louvre; and convincing Karl Lagerfeld to design a collection for H&M, revolutionizing the fashion system.
 
Kendall’s newest clobber is available now from About You. Sizes go from EU 34 to 44 with prices ranging from 24.90 euros to 199 euros. 

Copyright © 2022 FashionNetwork.com All rights reserved.