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Published
Dec 17, 2021
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Keishi Jewellery to open in Nottingham's revitalised Bridlesmith Gate

Published
Dec 17, 2021

With Nottingham still a decade away from its £500 million shopping centre rebirth, plans are continuing to grow the Bridlesmith Gate area into the city’s ‘Carnaby Street’.


Keishi founder Katie Freeley prepares to open a new store on Nottingham’s Bridlesmith Gate


Property company ALB Group has been buying empty retail units in the area that was once a thriving part of the city centre to re-brand it as the equivalent to central London’s famous Carnaby area to attract a new generation of independent retailers.

Already brands include fashion store 18Montrose, fashion trainer brand Sneakrverse and Fred Perry and the latest to arrive is Keishi Jewellery, opening a store and bespoke design studio in January.

Keishi founder Katie Freeley says her new premises will offer the kind of bespoke one-to-one services that a growing number of customers are seeking. And with the jewellery sector currently enjoying huge consumer success at all price levels, it will be seen as an important attraction to the area.

“It was so encouraging to see that ALB Group has committed to improving the Bridlesmith Gate area,” she told The BusinessDesk. “It’s got so much history and it will be great to be a part of something so important.

“It’s a fantastic location and we’re really excited about becoming much more visible than we’ve been before.”

She said that Keishi Jewellery has outgrown its existing premises at Cobden Chambers, off Pelham Street in the city.

Arran Bailey, Arran Bailey, MD of ALB, added: “We are delighted to welcome Katie and her gem of a business to Bridlesmith Gate. It’s exactly the type of business that will help to make this area of Nottingham sparkle again.”

Frankie Labbate, director of Box Property which is working with ALB on the project, said: “Arran Bailey’s vision and passion for breathing new life into the Bridlesmith Gate area has been infectious.”

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