Kate Moss launches beauty and wellness brand Cosmoss

By

Sandra Halliday

Published
Aug 24, 2022

Supermodel-turned-entrepreneur Kate Moss is launching a new beauty and wellness brand called Cosmoss that will enter an increasingly crowded celebrity health & beauty sector on September 1.

It’s a “curated edit of products to balance and rejuvenate” and “draws on the extraordinary life experience of Kate Moss” who’s “ready to share her journey of self-acceptance and freely be herself”.

Announced on the brand’s Instagram page, all we know for now is that each product has been “meticulously crafted with well-being in mind, using potent, natural substances. Each ritual opens a door to balance, restoration and love”.

The site also features a black and white video of a naked Kate Moss saying “Follow me to Cosmoss” as she wades through and swims in what looks like woodland lake.

The news was enough to attract 20,000 followers on the Instagram page by Wednesday lunchtime.

The beauty and wellness space is a popular area for celebrities to launch into with big names including Gwyneth Paltrow, Kourtney Kardashian, Miranda Kerr and Holly Willoughby having all trod that path.

Moss continues to have a hugely successful career since she stepped back from day to day modelling and in July was named as the creative director of Diet Coke for its 40th anniversary year.