Karl Lagerfeld’s Parisian flagship reopens with “The World of Karl”
Karl Lagerfeld’s Parisian flagship store, located on 194 Saint-Germain Boulevard, has just reopened and unveiled its new concept, “The World of Karl”. The boutique had been closed since July and the 215-metre space was reopened to the public on September 5 to rejoin the brand’s set of flagship stores, the first of which opened in Vienna in October, 2017.
In Saint-Germain-des-Prés, shoppers can now stroll through a space inspired by Karl Lagerfeld’s favourite places, his apartment in Paris’ seventh arrondissement, his photo studio, his 7L library, and his office. On the walls hang a portrait and some poignant quotations from the designer. A full marble staircase and deep brown floor give the impression of being welcomed in by Karl Lagerfeld himself.
“The revamped Karl Lagerfeld store on Saint-Germain Boulevard is especially important for our brand. The seventh arrondissement was not only Karl Lagerfeld’s favourite area of Paris… he used to like to pass by the store on his walk home. We look forward to welcoming customers from around the world to discover and experience ‘The World of Karl’ at this iconic address, which pays homage to Karl’s colossal legacy and continues his creative vision,” said Pier Paolo Righi, CEO of the Karl Lagerfeld brand.
With 100 stores worldwide, a presence with multi-brand retailers, and a dedicated e-commerce site available in 96 countries, the Karl Lagerfeld brand has a bright future. On September 26, a collection named “Tribute to Karl” will go on sale. Carine Roitfeld, current consultant for the brand, has developed a highly exclusive reinvention of Karl Lagerfeld’s favourite garment, the white shirt, with a number of fashion personalities including Diane Kruger, Cara Delevingne, Sébastien Jondeau, and Tommy Hilfiger among others. Just 77 pieces will be available and the shirt will be priced at €777 ($855.45). The entire sale price of the shirts will be donated to “Sauver la Vie”, an organisation that the designer supported during his own lifetime. On September 27, it will be L’Oréal’s turn to unveil its collaboration with a beauty line created by the cosmetics group and Karl Lagerfeld.
The ready-to-wear and accessories brand is owned by G-III Apparel whose portfolio also includes Vilebrequin, DKNY, and Donna Karan. In the second quarter of 2019, the US business saw its turnover rise by 3.1% to $643.9 million. During the half-year period, the New York-based business saw sales rise by 3.3% to reach $1.28 billion.
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