Karl Lagerfeld amenities to grace luxury hotels worldwide

By

Godfrey Deeny

Published
Apr 21, 2021

The house of Karl Lagerfeld, a designer who loved a five-star hotel as much as any creator, has inked a deal to supply its hair care and skin care to luxury hotels internationally.
 

 
Karl even designed a famous suite with opulent neo-classical gusto and a garden balcony inside the Schlosshotel Berlin, though his favored pied-à-terre in the German capital was the Hotel de Rome.
 
In the house’s new partnership, Karl Lagerfeld has inked a licensing deal with the Vanity Group of Australia, a leading luxury hotel amenity provider. In the link-up, the Paris-based fashion house will provide two collections: Agrume et Vétiver and Mûrier et Santal, both of which come in graphic black and white, befitting the neo-expressionist aesthetic of this eponymously named brand.

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“Karl’s vision of hospitality  was about creating experiences that would have made people feel at home. This is the principle that we apply as a brand through our hospitality projects – and developing amenities is part of bringing this spirit to life,” said Pier Paolo Righi, CEO of Karl Lagerfeld.

So far, Vanity claims to have brought on board two top-notch hotels – Hotel X in Brisbane, Australia and the S/O in Singapore.
 
“Amenities are about exceeding guest expectation. When a guest checks into a hotel, there is nothing better than having a product prominently displayed. Karl Lagerfeld is a globally recognized brand that is well respected and an integral part of our company’s growth,” added Paul Tsalikis, founder and CEO of Vanity Group.
 
Lagerfeld’s brand has a long-term licensing agreement with Inter Parfums.