Karl Lagerfeld amenities to grace luxury hotels worldwide
The house of Karl Lagerfeld, a designer who loved a five-star hotel as much as any creator, has inked a deal to supply its hair care and skin care to luxury hotels internationally.
Karl even designed a famous suite with opulent neo-classical gusto and a garden balcony inside the Schlosshotel Berlin, though his favored pied-à-terre in the German capital was the Hotel de Rome.
In the house’s new partnership, Karl Lagerfeld has inked a licensing deal with the Vanity Group of Australia, a leading luxury hotel amenity provider. In the link-up, the Paris-based fashion house will provide two collections: Agrume et Vétiver and Mûrier et Santal, both of which come in graphic black and white, befitting the neo-expressionist aesthetic of this eponymously named brand.
“Karl’s vision of hospitality was about creating experiences that would have made people feel at home. This is the principle that we apply as a brand through our hospitality projects – and developing amenities is part of bringing this spirit to life,” said Pier Paolo Righi, CEO of Karl Lagerfeld.
So far, Vanity claims to have brought on board two top-notch hotels – Hotel X in Brisbane, Australia and the S/O in Singapore.
“Amenities are about exceeding guest expectation. When a guest checks into a hotel, there is nothing better than having a product prominently displayed. Karl Lagerfeld is a globally recognized brand that is well respected and an integral part of our company’s growth,” added Paul Tsalikis, founder and CEO of Vanity Group.
Lagerfeld’s brand has a long-term licensing agreement with Inter Parfums.
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