Kappa and DCM Jennyfer sign a first collaboration with Y2K accents
Y2K fashion has become a major trend and isn't going anywhere. For Don't Call Me Jennyfer, the nostalgia of the 2000s is a big hit with Gen Z and after having collaborated with the Bratz, Winx or the famous Polly Pocket dolls licences, the fashion chain is continuing to surf on this trend by associating itself with the Italian sports equipment manufacturer Kappa.
Together, the duo is launching its first exclusively women's sportswear collection. The urban collection consists of ten pieces: cotton T-shirts, plain bras, oversized sweatshirts and a tracksuit with the Kappa logo, available in white or pink.
The two brands are presenting a colour block capsule that is already available on the Kappa and Don't Call Me Jennyfer websites and in shops. Pink, purple, black and white are the dominant colours of this casual wardrobe, including colourful geometric patterns and layering effects.
The French brand Don't Call Me Jennyfer, which targets young teenage girls, has a network of 317 shops worldwide, 228 of which are in France. According to figures filed with Société.com, the Stock J Boutique Jennyfer entity, which manages the Jennyfer network, posted a turnover of 208 million euros for the year ending January 2022.
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