Kaleidoscope launches new TV ad campaign

By

Barbara Santamaria

Published
Apr 12, 2018

Online fashion brand Kaleidoscope has unveiled a new advertising campaign that will run across national and regional prime time TV to promote its latest SS18 collection.

The campaign is aimed at women who appreciate the detail in design and want to be noticed for their styling skills. It was shot in the shores of South Africa with a team of designers, make-up artists, stylists and TV crew.

“For our SS18 campaign we wanted to focus on reaching out to our core female customer, whilst appealing to women of all ages who appreciate the attention to detail in their outfit choices. From beach wear to occasion wear, Kaleidoscope is the brand for women who want to stand out from the crowd,” commented head of marketing Rachel Dawson.

“This season, we have developed a TV media strategy that includes peak airtime slots, alongside a daytime schedule, and we are confident that the campaign will highlight our fashion-forward Spring/Summer 18 collection.”

The campaign also promotes Kaleidoscope’s Personal Account, which gives customers access to more flexible payment options, exclusive offers and a 14-day try-before-you-buy period.

The media campaign will run across TV channels including Sky and ITV until Sunday 6 May.