K-Swiss launches footwear collection with Corridor
American heritage tennis brand K-Swiss announced on Monday the launch of a new premium footwear collection created in collaboration with New York-based men's clothing brand, Corridor.
The unisex footwear collection consists of both the performance tennis shoe SpeedTrac, and heritage tennis shoe the Classic 66, priced at $140, and $90, respectively.
Corridor’s studio is located in Brooklyn with retail locations in NYC and LA, and stockists worldwide. Dan Snyder founded the brand in 2013 in New York City. As part of the collaboration, Snyder, an avid tennis player himself, aimed to create a playable performance shoe alongside a sustainable, recycled heritage shoe.
"For K-Swiss, the goal was to blend the world of heritage tennis and performance tennis. We have been making tennis shoes since 1966 and continue to provide the best performance products for athletes who compete at the highest level of the sport," said Anna Amador, vice president of marketing at K-Swiss.
"There's a sweet spot that this collaboration really hits that speaks to what tennis was and what tennis is going to be. Corridor brings another element of styling and perspective that curates a poetic execution, and we absolutely love it.”
The collaboration launches through a creative editorial campaign in Racquet magazine. The quarterly magazine celebrates the art, ideas, style and culture that surround tennis, through the work of the best writers, celebrated artists and photographers. The collaboration will have a full creative campaign featured in an upcoming issue of the magazine.
"As an independent media company dedicated to making the tennis space more welcoming, we are so appreciative to work with Corridor—our fellow Brooklyn-based tastemakers—as they collaborate with the stalwart athletics brand K-Swiss," said Caitlin Thompson, co-founder of Racquet magazine.
The collaboration products will be available exclusively on KSwiss.com, Corridornyc.com, Corridor retail stores, and select retailers globally.
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