K&H Comms adds multibrand webstore to its PR and wholesale line-up
Welcome to Khoeo, a new “aspirational" multi-brand webstore whose values and the brands it promotes are rooted in “community, collaboration and inclusivity”.
The platform, founded by business partners Charlie Boud and Skye Harrison (who've a cumulative 30 years' of PR experience and industry knowledge between them), showcases a selection of “highly-sought after, high-quality, influencer inspired products and a curated edit of their collections”.
There’s also a limited edition collaboration SKU’s and influencer edits, “offering customers a fresh and constantly updated shopping experience on a visually engaging platform”.
For the launch, Khoeo has collaborated with Riley Studio on a limited edition, fully sustainable, recycled fabric tee.
Additionally, Khoeo has joined forces with influencers Louise Roe, The Edit Button and Jessica Skye Stewart who’ve curated exclusive edits and content from their favourite Khoeo brands including De La Vali, Yolke, Seren, Harmur, ELV Denim, Casa Raki, Arabella Swim, Paolita, Evarae, Tada and Toy and influencer-owned brands Wires by Lily Cole and Anisa Sojka Jewellery.
"Covid-19 has dramatically changed the way we shop and customers are wanting new, exciting, innovative online stockists more than ever before”, said Boud and Harrison. “Customers want a lifestyle, they want interaction, they want influencer advice, they want sustainability, they want exclusivity, they want investment pieces and they don’t want to move off their sofa to get it”.
They added: “On the other side brands need collaboration more than they ever have, they need support, they need new online channels reaching new exciting audiences, they need influencer reach. We have never all needed each other more than now. Khoeo has answered this equation”.
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