May 22, 2018
Justine Skye to collaborate with Nyden on capsule collection
May 22, 2018
Musical artist Justine Skye is the latest fashion icon to join H&M Group’s Nyden. Her collection will present classic yet contemporary pieces influenced by her personal style.
The Brooklyn-born singer and songwriter Justine Skye will co-create a clothing collection that will launch from this autumn.
"Justine's minimalistic yet extremely colourful personality makes her a perfect tribe leader for Nyden," said Stina Force, creative director of Nyden. "It has been so much fun working with Justine and watching her channel one of her many talents – fashion design – into creating playful yet striking clothes for her current and future fans."
"As an artist, I understand the importance of self-expression. What we wear says a lot about who we are and I'm very excited to team up with Nyden to design clothing that help people communicate their strength and independence to the world," said Justine Skye. "Nyden and I are on the same wavelength. Working together, updating classic styles to be ultra-modern and feminine for the young women of today. This collaboration allows me to be authentic and true to who I am, a creator."
Nyden has carefully selected creative people who show integrity and a strong sense of self-assurance, as well as great talent, to be involved in the design of a series of capsule collections. In addition to Justine Skye, footballer Jérôme Boateng, tattoo artist Doctor Woo and actress Noomi Rapace have all been announced as co-designers of new collections. The brand expects to make further announcements in the coming weeks.
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