Justin Bieber set to launch "Drew" clothing line

By

Gabriella Lacombe

Published
Nov 20, 2018

The latest celebrity to give designing a clothing line a shot is pop star Justin Bieber. Three days ago, the singer launched an Instagram account for Drew House, posting only a single photo of a yellow smiley face that looks to be the brand's logo.

Prior to launching the Instagram profile, Bieber had been spotted wearing three Drew pieces in public: a hoodie featuring the same smiley face logo, as well as a yellow shirt and yellow hoodie, both emblazoned with the word "Drew" – the pop star's middle name. Given that at least these three designs already exist under the label, it's not unlikely that a collection launch is in the works for the near future. 

According to several reports, Bieber trademarked "Drew" "The House of Drew" and "La Maison Drew" in February of this year. Though the Drew House account only has one post, it has already accrued over 37,000 followers and counting. The label's account only follows one profile: Justin Bieber's. 

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With what appears to be his take on athleisure and streetwear, Bieber's Drew joins the likes of Rihanna's Fenty, Beyoncé's Ivy Park and the Olson twins' The Row as the latest clothing line fronted by an A-list celebrity.