Jones Bootmaker revamps key UK stores

By

Barbara Santamaria

Published
May 16, 2016

British footwear brand Jones Bootmaker has ramped up its store refits this spring in partnership with communications and retail design agency Mynt.

The revamp programme kicked off in 15 key locations, 12 of which are central London. Further shops in Leamington Spa, Nottingham and Edinburgh are also set to be redesigned with the label’s core values, quality and British heritage at heart.

“We are very pleased with the new store refits, they bring the brand to life in a new and exciting way,” said Dan Shaw, Retail Operations Director at Jones Bootmaker. “We hope the new store environment will allow our customers to have an enhanced retail shoe shopping experience.”

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The new store concept highlights the brand’s identity with newly introduced retail graphics, which reinforce its heritage with an ‘authority stamp’, and lime green touches within the new merchandising system.

The company also added a more clear segmentation of its product ranges and anchor points for men’s, women’s and customer service areas, with the option of flexing into kids and accessory stories.

The iconic shoe maker has 108 standalone stores nationwide.