John Lewis unveils experiences for locked-down consumers
It’s tough being stuck indoors. So UK retail giant John Lewis Partnership has reintroduced and updated its tailored experiences programme to help customers get through the country’s third national lockdown.
Both John Lewis and sister supermarket Waitrose will be hosting 100 virtual experiences. These include classes, events, services and experiences and feature traditional activities such as cooking and sewing with programming tailored to audiences following government guidelines.
There are also expert styling advice on how to dress for the perfect Zoom date, wellness wardrobe advice to help get the most from a daily walk, and even how to cook a romantic stay-at-home Valentine's dinner.
Claire Pointon, customer director at John Lewis, told Campaign: "We know it might not be the start of the year that any of us planned but our expert Partners have worked really hard to put together a range of virtual experiences which aim to entertain, motivate, educate and inspire our customers in the coming weeks.
"Whether you're looking for inspiration to keep the kids busy, help tidying the home you're now spending a lot more time in, planning an upgrade to your workout wardrobe or tips on preparing a baby's nursery, we've got over 100 virtual services and experiences available to choose from.”
Experiences are increasingly important to John Lewis as it reaches out to customers and especially when shoppers can't get to its department stores in person. Features such as styling advice help to maintain the connection with shoppers that the company is usually able to make face to face.
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