×
2 499
Fashion Jobs
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Operative - pm Shift
Permanent · WELLINGBOROUGH
BOOHOO
CRM Assistant
Permanent · MANCHESTER
BOOHOO GROUP
Product Insights Manager
Permanent · MANCHESTER
BOOHOO GROUP
Technical Delivery Manager
Permanent · MANCHESTER
BOOHOO GROUP
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Senior CRM Automation Executive
Permanent · MANCHESTER
BOOHOO GROUP
Senior Project Manager
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Team Manager - Twilight Shift
Permanent · WELLINGBOROUGH
ESTEE LAUDER
Clinique - Consultant - Boots Oracle, Reading - 11 Hours, 2 Days (Sat. Sun.) - Part Time, Permanent
Permanent · Reading
ESTEE LAUDER
Clinique - Consultant - Harrods, London - 37.5 Hours, 5 Days - Full Time, Permanent
Permanent · London
360 TALENT LONDON
Wholesale Sales Executive – Leeds – Luxury Brand
Permanent · LEEDS
HARRODS
Warehouse Operative - Nights
Permanent · THATCHAM
HEAD OFFICE
Ecommerce Operations Support Manager
Permanent · BRACKNELL
HEAD OFFICE
Information Security Threat Management Specialist
Permanent · BRACKNELL
Ads
Published
Mar 12, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

John Lewis to cut prices on reopening

Published
Mar 12, 2021

In a tough week announcing more store closures and poor trading figures, John Lewis Partnership was at least able to deliver some positive news for consumers.

John Lewis


In a bid to boost footfall — and much needed revenues — the department store retailer announced plans to lower prices across its range ahead of reopening in England on 12 April.

The campaign will be headlined: ‘John Lewis quality at prices you wouldn't expect’.

Pippa Wicks, boss of the department store arm, confirmed the retailer is preparing for the end of lockdown by cutting prices on a mountain of unsold stock, but insisted this will not harm its upmarket image.

She said: “When we open up from lockdown you will see in our stores lots of new entry price points, lots of other products repriced at different levels. Let me assure you we will not be Argos for the middle classes”.

Partnership chair Sharon White said John Lewis had assessed its pricing structure and readjusted its entry price points. 

“We're really going to be dialling up our focus on value with new pricing later this year – we want customers to think, ‘Gosh this is John Lewis quality, but at prices that you wouldn't expect’”, she said.

The retailer will be acutely aware of having to balance the need to cut prices without damaging its long-standing reputation with customers.

Last year, John Lewis was ranked top of YouGov’s Best Brand Rankings, which measures overall brand health based on impression, quality, value, satisfaction, recommend and reputation.

Copyright © 2022 FashionNetwork.com All rights reserved.