John Lewis & Partners unveils new virtual try-on lipstick experience
John Lewis & Partners has given beauty shoppers a new reason to use its mobile app by introducing a feature which allows users virtually try on thousands of lipstick colours.
The department store said beauty is an important driver of mobile sales, accounting for 17% of all app orders. And research has found that offering the opportunity to test different lipstick colours before buying can boost sales further.
So the new feature, available now from the App store, uses augmented reality to tap into this market. The ‘Try On’ tool takes users to a live selfie screen where they can test a range of shades from 300 lipstick brands including MAC, Bobbi Brown, Charlotte Tilbury, YSL, BECCA and Lancome.
John Lewis said the feature gives an accurate representation of how the lipstick looks on customers, as the virtual lipstick is applied instantly and stays on the lips, moving in real time.
“As we look at new ways of weaving innovative technology into the services and experiences we offer our customers, I’m really excited by the possibilities of working with AR,” commented Sienne Veit, director of digital for John Lewis & Partners.
With 51 shops across the UK, John Lewis is one of Britain’s top multi-brand retailers. But the company is not immune to the structural shift to online shopping, and is taking a proactive approach by expanding its customer services and experiences.
Its newer shops now feature exclusive services such as beauty spas, personal fashion styling services, and a concierge-style Experience Desk.
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