John Lewis, Burberry, M&S named as partners for Queen's Platinum Jubilee Pageant

By

Nigel TAYLOR

Published
Jan 19, 2022

Major British brands including Burberry, Marks & Spencer and John Lewis have signed up to support the Queen’s upcoming Platinum Jubilee as official partners of the Pageant on 5 June in celebration of her 70-year reign.

So far, 16 partners across retail, fashion, hospitality, culture, media, travel and business have come together to form a “unique, once-in-a lifetime alliance” that will be seen by millions across the world.

Other retailers include department store Fortnum & Mason, and jeweller Boodles.

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The Pageant is being been financed entirety by a combination of corporate partners, commercial businesses, royal warrant holders and generous individuals. 

“Each of these partners are united by a common focus to nurture the creative sector and honour Her Majesty, as well as belief in the Pageant’s values and its commitments to sustainability, diversity and inclusion and a unique celebration for the world in 2022”, organisers said.

As a major attraction after two years in which tourism flows have been weak, the event could be key for encouraging UK tourism and boosting retail.

It will feature more than 6,000 military personnel, performers, key workers and volunteers “to tell the story of the seven decades in the awe-inspiring festival of creativity”, combining pomp and ceremony, street arts, theatre, music, circus and costumes.

Nicholas Coleridge, Co-Chair of The Platinum Jubilee Pageant, said: “With less than six months until the Jubilee weekend, we are delighted by the generosity of our partners, all recognising the significance and power of this unique occasion.”

Sharry Cramond, Brand Marketing Director at M&S, said: “M&S has been at the heart of community celebrations for over 138 years and we’re delighted to play our part this time as an official Pageant partner.”