×
4 328
Fashion Jobs
SPORTS DIRECT FITNESS
General Assistant - Everlast Fitness
Permanent · BURY ST EDMUNDS
AVON
Head of Sales Leaders Business Value Stream
Permanent · NORTHAMPTON
FARFETCH
Director of Finance Business Partnering - Marketplaces
Permanent · LONDON
SCHUH
Head of Central Merchandising
Permanent · BATHGATE
PRIMARK
Associate Product Owner, Supplier Effectiveness
Permanent · READING
PRIMARK
Product Owner, Core Retail (Finance)
Permanent · READING
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, New Street
Permanent · Birmingham
GILLY HICKS STORES
Gilly Hicks - Brand Representative, Arndale
Permanent · Manchester
VF INTERNATIONAL
Credit Controller (Strategic Accounts)
Permanent · NOTTINGHAM
L'OREAL GROUP
Credit Controller Apprentice - Manchester
Permanent · Manchester
DR. MARTENS
Assistant Digital & Social Marketing Manager Apac
Permanent · HONG KONG
HUGO BOSS UK LTD.
Warehouse Operations Manager
Permanent · LONDON
HUGO BOSS UK LTD.
Learning & Development Partner (Corporate)
Permanent · LONDON
HUGO BOSS UK LTD.
Project Coordinator
Permanent · LONDON
GANT
Brand Consultant - Part Time - Gant John Lewis Cribbs
Permanent · PATCHWAY
L'OREAL GROUP
Business Category Manager
Permanent · London
L'OREAL GROUP
Lancôme Deputy Business Manager, 1.0, John Lewis, Oxford Street (Ftc)
Permanent · London
L'OREAL GROUP
Senior Visual Merchandising Manager - l'Oreal Paris - Cpd
Permanent · London
L'OREAL GROUP
Advocacy Brand Manager - Cpd
Permanent · London
L'OREAL GROUP
Warehouse Team Leader - am / pm
Permanent · Manchester
L'OREAL GROUP
Corporate Finance Director (Contract)
Permanent · London
L'OREAL GROUP
Senior Brand Manager – Ldb
Permanent · London
Published
Mar 14, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

John Lewis adds fashion, beauty to Horsham concept store

Published
Mar 14, 2023

Move over homewares. It’s not just fashion, beauty, tech and personal styling and design that have now been added to the former John Lewis At Home store in Horsham, West Sussex. It’s become a concept store thanks to a multi-million-pound conversion that will allow the John Lewis Partnership to test-market new ideas to use in other stores.


John Lewis Partnership



Over the next year, the retailer will test a “multi-sensory experience” across the two-storey store, hiring neuroscience experts to look at the store’s design and prescribed fragrance, colours and sounds to specific areas to “enrich customer mood and experience”.

Importantly too, the concept is set to roll out across its Oxford Street, Milton Keynes and Liverpool stores in the spring.

The 47,000 sq ft store now also features fashion brands including Barbour, Levi’s, Whistles and Baukjen.

The new beauty department features cosmetics and fragrance from Dior, Jo Malone and Bobbi BrownClarins and Elemis, the latter two launching an express skincare service, with 15-minute treatments including massages and facials. The store is also offering customers personal styling.
 
There’s also a new children’s area, including a ‘wonder trail’ concept with an interactive treasure hunt, to sit alongside children’s  fashion brands including Polarn O Pyret and Pure Baby and the John Lewis own brand childrenswear collections. This too will be rolled out to its Oxford Street, Milton Keynes and Liverpool stores in the spring.

The concept is part of chair Sharon White’s five-year turnaround plan that aims to achieve annual profits of £400 million by 2025. The Partnership is set to report latest annual results on Thursday.
 

Copyright © 2023 FashionNetwork.com All rights reserved.