John Lewis revamps menswear offer with new independent brands

By

Barbara Santamaria

Published
Feb 25, 2019

Six independent menswear brands including Maison Labiche, Les Basics, WAX London, S.K.U, Far Afield and Tretorn will launch in select John Lewis stores and online this month.

John Lewis and Partners is upgrading its existing portfolio of brands with more independent names to refresh the menswear offer. With a focus on reimagined classic workwear pieces, the collective of brands includes labels from the UK and abroad, including Portugal, France and Sweden.

“We want to offer our customers a selection of both emerging and established menswear brands from around the world, chosen for their craftsmanship and authenticity. Our customers tell us that they value quality, longevity and attention to detail; these brands embody this for us,” Beth Pettet, head of menswear at John Lewis explained.

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“The collection includes a selection of exclusive products created just for us in mind including the WAX London Navarino mac in khaki, navy and grey.”

The collection will launch at the retailer’s flagship Oxford Street store, Peter Jones, Oxford, Southampton, Stratford, White City, Trafford, Cribbs, Glasgow, Leeds and at johnlewis.com from 25 February.