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Published
Dec 10, 2021
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Jodie Harrison named global brand chief at Belstaff

Published
Dec 10, 2021

Belstaff has created a new Global Brand Director role with Jodie Harrison taking it on from January. Its importance can be seen from the fact that she’ll be reporting directly to CEO Fran Millar.


Photo: Sarah-Louise Marks



Her wide remit will take in such areas as retail and wholesale partnerships, paid marketing, content, art direction, social media, and more at the company that’s owned by privately-held conglomerate Ineos.

Harrison has a strong track record and was most recently in charge of the Fell & Scar consultancy that she founded in 2020. She’s also worked at Soho House, Mr Porter and Moda Operandi.

She said of her new job: “We have an incredible opportunity on our hands. I’ve admired Belstaff from afar my whole career, working with them during my tenures at GQ and Mr Porter. I’ve seen the brand go through many different iterations and always wanted an opportunity to craft a bold, clear and consistent chapter for this great British brand with an enviable legacy. There are so many stories we have never told. So many ways for us to move forward. The time is now.”

Millar, meanwhile, said the brand was looking for “someone different to the norm to help us change the way we connect with our customers and to reshape how we show up in the world”.

She hailed Harrison’s breadth of experience, attitude to change and willingness to challenge conventions.

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