Jitrois sets foot in China

By

Florent Gilles

Published
Nov 28, 2012

Hand-in-hand with new partner Keyijili Ltd, Jean-Claude Jitrois has opened a flagship store in Beijing, marking the brands first boutique in Asia. Designed by Christophe Pillet, the architect responsible for all of the brands stores, the new flagship measures 2700 square feet and is reminiscent of US Jitrois stores with a futurist theme. The store is organized by room, meeting in the middle with a central hall.

The store is located in a luxury shopping centre in the Chaoyang district of the Chinese capital. Winter 2013 will see more Jitrois stores opening in Shanghai, Hong Kong and Harbin.