Jimmy Choo, Timberland drop joint New York-tribute capsule collection
Jimmy Choo and Timberland have joined forces for the second time, dropping a footwear capsule collection dedicated to New York.
After a first collaboration in 2020, the two brands have teamed up again in a project celebrating New York’s creative spirit, in partnership with Harlem's Fashion Row, a creative agency working with black and Latinx designers.
Timberland's iconic Original Yellow Boot has been revamped with the bold and glam codes of Sandra Choi, Jimmy Choo's creative director, and the work of young New York designer Shanel Campbell, who has explored the black experience in America.
“Shanel infused the collection with her authentic New York creative lens, as a true New Yorker living and breathing the heartbeat of this vibrant city. I love to mix it up by getting together with interesting creative minds, combining our DNA to create beautiful and surprising pieces. This collection celebrates urban glamour, the eclecticism of the city's dynamic community, and is a tribute to a New York staple, the Timberland boots,” said Choi.
The collection is available from November 30 at Jimmy Choo and Timberland stores, and at select multibrand retailers. It consists of 7 men's and women's models, including two pairs of boots in neon pink velvet with transparent soles, two pairs of classic Nubuck boots inscribed with a graffiti-style Jimmy Choo logo, a pair of black boots with a collar embellished with Swarovski crystals, a pair of knee-high boots with removable leather harness, and a limited-edition pair of stiletto-heeled boots entirely coated in Swarovski crystals.
“It was an amazing experience collaborating with another woman in a creative director role,” said Campbell. “It was also so inspiring, because it’s like looking into the future that I want to have one day. I’m super excited to see my fellow New Yorkers wearing this collection, I feed off the vibes and energy of the city. Without a doubt, my main source of inspiration are the people of New York, from people riding on the city’s transport system to the suits on Wall Street – they inform everything I create,” she added.
The launch campaign, lensed by photographer Shaniquwa Jarvis on a New York rooftop, celebrates the city’s creative community, featuring local talent like musician and actress Justine Sykes and rapper Pi’erre Bourne, and includes a video interview with Campbell.
“Although our brand was born in New England in 1973, we have always regarded New York as our home from home. This community has helped make us who we are today, which is why we were so excited to work with Harlem's Fashion Row,” said Drieke Leenknegt, CMO of Timberland.
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