×
223
Fashion Jobs
LEVI'S
Key Account Manager
Permanent · London
TOMASZ DONOCIK
Digital Marketing And Sales Coordinator
Permanent · LONDON
PYOU
Wholesale Business Developer/Sales Manager
Permanent · LONDON
SHISEIDO
Demand Planner
Permanent · London
SHISEIDO
Commercial Finance Analyst
Permanent · London
SHISEIDO
Bareminerals Account Manager - bt2, Blanchardstown
Permanent · Chappaqua
SHISEIDO
Bareminerals Account Manager - Moores, Colearine
Permanent · Coleraine
SHISEIDO
Group Business Analyst
Permanent · London
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
LEVI'S
Sales Stylist London o2 Arena 16 Hours
Permanent · London
HUGO BOSS
Assistant Store Manager - New Cathedral Street, Manchester
Permanent · Manchester
HUGO BOSS
Sales Associate - New Cathedral Street, Manchester
Permanent · Manchester
HUGO BOSS
Sales Associate - Southampton
Permanent · Southampton
HUGO BOSS
Sales Associate - Bristol Cribbs Causeway
Permanent · Bristol
HUGO BOSS
Brand Specialist - Birmingham Bullring
Permanent · Birmingham
HUGO BOSS
Assistant Store Manager - Bicester
Permanent · Oxford
HUGO BOSS
Assistant Store Manager - Bristol Cribbs Causeway
Permanent · Bristol
HUGO BOSS
Supervisor - Milton Keynes
Permanent · Milton Keynes
HUGO BOSS
Brand Specialist - New Cathedral Street, Manchester
Permanent · Manchester
CLERGERIE
Assistant Store Manager (Walton Street)
Permanent · LONDON
MAJE
Sales Assistant, Full Time - Selfridges, London
Permanent · LONDRES
BRUNELLO CUCINELLI
Senior Client Advisor - Chinese/Arabic Speaker
Permanent · LONDON
By
Reuters
Published
Feb 4, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Jewellery maker Pandora expects return to sales growth in 2021

By
Reuters
Published
Feb 4, 2021

Pandora expects sales growth in 2021, its first in three years, despite many shops still being closed due to the pandemic, the jewellery maker said on Thursday.


Pandora



Pandora, best known for its silver charm bracelets, had a strong end to last year, helped by improving online sales and customers spending more on gifts and discretionary goods instead of travel and services.

Online sales more than doubled last year to account for nearly one-third of sales, nearly offsetting the revenue loss from physical shops.

“In general we see more committed customers during lockdown,” CEO Alexander Lacik said in an interview.

“People still want to celebrate birthdays and other events, and maybe even more so when you can’t meet someone physically,” he said.

Pandora’s shares were trading 2.3% higher at 0832 GMT.

The company has grown to become the world’s biggest jewellery maker by finding a niche between cheaper accessories in stores such as H&M and more expensive jewellery from the likes of Tiffany & Co..

Lacik said he doesn’t expect a setback in spending on jewellery when lockdown restrictions are eased.

The company forecasts positive topline growth this year and an EBIT margin above 21%, slightly higher than last year but lower than in 2019.

This, despite expectations that about a quarter of its more than 2,700 shops worldwide will remain shut for the first half of the year.

For the final quarter of last year, Pandora reported sales down 1% to 7.89 billion Danish crowns ($1.27 billion) versus the 7.96 billion expected by analysts.

Operating profit (EBIT) stood at 2.21 billion crowns, against the 2.23 billion forecast by analysts.

© Thomson Reuters 2021 All rights reserved.