May 7, 2019
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Jewellery brand Azza Fahmy to open Harrods pop-up

May 7, 2019

Egyptian jeweller Azza Fahmy is set to open a pop-up store in Harrods next month to showcase a limited-edition collection of its most iconic jewellery pieces.

Azza Fahmy

The brand, which opened its first London boutique at the Burlington Arcade last year, said the Harrods residency forms part of a world tour, having displayed the collection at the Waldorf Astoria in Beverly Hills in January.

“We are delighted to be invited to join Harrods in June, a time that coincides with an important part of London’s Middle Eastern shopping calendar,” commented Fatma Ghaly, managing director of the Egyptian brand.

"In addition to our Burlington Arcade store, Harrods, a key luxury destination stop will provide a further opportunity to shop specially curated collections of Azza Fahmy’s new and most popular iconic pieces together with a range exclusive to Harrods.”

The pop-up boutique will open at the high-end department store in Knightsbridge on 1 June and run for the entire month, located on the first floor in Hall 10.

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