Jewellery brand Rox signs up to open at Liverpool One

By

Barbara Santamaria

Published
Jun 6, 2019

Luxury jewellery brand Rox is set to open a 1,600-square-foot boutique complete with a private shopping lounge and a Moët & Chandon champagne bar at Liverpool One in late 2019.

The opening will mark the retailer’s debut in Liverpool, a city that has “always been” part of the brand’s expansion strategy.

Founded in 2002 by entrepreneurs Grant Mitchell and Kryon Keogh, Rox has established five locations across the UK in cities including Glasgow, Edinburgh, Leeds and Aberdeen.

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Specialising in diamonds and luxury watches, the company was named Retailer of the Year at the Scottish Fashion Awards in 2011.

The new boutique will be situated on Peter’s Lane and house the retailer’s latest concept offering. Award-winning designer Graven has been commissioned to lead the store design, which will feature glossy fixtures and finishes, luxurious fabrics and a contemporary layout.

Commenting on the new store, Kyron Keogh, managing director of Rox, said: “Liverpool has always been part of our expansion plans and we waited until we found the right location. Peter’s Lane at Liverpool One is the perfect home for Rox.”

Alison Clegg, director of asset management at Grosvenor Europe, added: “We know that, increasingly, our customers are looking for unique shopping concepts and unrivalled retail experiences, which is why we are thrilled to have Rox join Liverpool One.”

The shopping centre has also recently seen the opening of Polo Ralph Lauren on Peter’s Lane and the arrival of Morphe Cosmetics on Paradise Street.