Jewellery brand Azza Fahmy to open Harrods pop-up

By

Barbara Santamaria

Published
May 7, 2019

Egyptian jeweller Azza Fahmy is set to open a pop-up store in Harrods next month to showcase a limited-edition collection of its most iconic jewellery pieces.

The brand, which opened its first London boutique at the Burlington Arcade last year, said the Harrods residency forms part of a world tour, having displayed the collection at the Waldorf Astoria in Beverly Hills in January.

“We are delighted to be invited to join Harrods in June, a time that coincides with an important part of London’s Middle Eastern shopping calendar,” commented Fatma Ghaly, managing director of the Egyptian brand.

"In addition to our Burlington Arcade store, Harrods, a key luxury destination stop will provide a further opportunity to shop specially curated collections of Azza Fahmy’s new and most popular iconic pieces together with a range exclusive to Harrods.”

The pop-up boutique will open at the high-end department store in Knightsbridge on 1 June and run for the entire month, located on the first floor in Hall 10.