×
2 411
Fashion Jobs
REISS
Business Applications – Support Analyst
Permanent · LONDON
VF INTERNATIONAL
dc Inventory Team Leader
Permanent · COALVILLE
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
HEAD OFFICE
Category Strategy Manager
Permanent · BRACKNELL
AUTUMNPAPER LIMITED
Alexander Mcqueen Vip & Kol Manager
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Boots, Bluewater - 22.5 Hours, 3 Days - Part Time, Permanent
Permanent · Dartford
ESTEE LAUDER
Clinique - Consultant - Boots, Bluewater - 15 Hours, 2 Days - Part Time, Permanent
Permanent · Dartford
JOHN LEWIS
Loss Prevention Partner
Permanent · CHELMSFORD
BOOHOO GROUP
Senior Commercial Finance Analyst
Permanent · MANCHESTER
BOOHOOMAN
Senior Marketing Manager
Permanent · MANCHESTER
BOOHOO
Paid Search Manager
Permanent · MANCHESTER
DEBENHAMS
Marketplace Business Development Manager
Permanent · LONDON
DEBENHAMS
Marketplace Account Manager
Permanent · LONDON
DEBENHAMS
Marketplace Business Development Assistant
Permanent · LONDON
REISS
Buying Admin Assistant - Graduate Opportunity
Permanent · LONDON
HOMESENSE
Loss Prevention Officer - Full Time Tkmaxx/Homsesense Basingstoke
Permanent · Basingstoke
VIVIENNE WESTWOOD
Warehouse Operative
Permanent ·
VIVIENNE WESTWOOD
Legal Counsel
Permanent · LONDON
VIVIENNE WESTWOOD
Buying Admin Assistant
Permanent · LONDON
ESTEE LAUDER
Tom Ford - Assistant Business Manager - Selfridges, London - 37.5 Hours - Full Time, Permanent
Permanent · London
Ads
Published
May 4, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Jenner, Hilton, Bieber are key wedding trend drivers in 2022

Published
May 4, 2022

This week has offered up some significant indicators of wedding style directions with one coming from the Met Gala red carpet while there are also more general standout pointers being seen in 2022.


@themetgalaofficial



It seems that Kylie Jenner’s Met Gala appearance has kicked off a key trend. Analysis of Google search data by Wealth of Geeks showed that online searches for Off-White Wedding Dress surged 733% just hours after Jenner walked the red carpet at the event.

The dress took inspiration from the late Virgil Abloh’s AW22 collection and featured a tiered ruffle skirt and mesh bodice. It was teamed with a baseball cap and veil, the latter driving a 655% rise in searches for Wedding Veils.

And it’s clear from other data (via Google Trends and Pinterest) that celebrity brides have been key in driving wedding trends in recent periods.

Wealth of Geeks also said that Paris Hilton and Hailey Bieber are the two most pinned brides of the last year on Pinterest. Hilton, who wore seven different dresses for her three-day extravaganza said her favourite was her Grace Kelly-inspired Oscar de la Renta dress. The custom gown with full skirt, lace and a high neck was searched for and pinned more than any other celebrity dress. 

Bieber’s dress took second place, despite her wedding having happened in 2018. She wore an off-the-shoulder neckline with a dramatic veil, also by Virgil Abloh. In the last month, her dress has had a 138% rise in interest on Pinterest.

That could also be connected to the overall popularity of off-the-shoulder styles with that neckline being the most searched for, rising 334% over a year.

In terms of material, lace remains the most popular option, however, chiffon has seen the biggest year-on-year rise in search volume and in the last year alone has seen a 675% increase in online interest.

It’s interesting too that wedding jumpsuits have also experienced high levels of interest, seeing a 60% rise.

And when it comes to hairstyles, the most popular is the half-up, half-down look. The simple style has been a celebrity favourite and has been heavily pinned on Pinterest. It has also enjoyed a global monthly search volume of 30,100.

The second most popular is a classic bun hairstyle, seeing a 95% rise in searches since the beginning of 2022.

Copyright © 2022 FashionNetwork.com All rights reserved.