JD Sports returns to Hammersmith with prime Livat location

By

Nigel TAYLOR

Published
Nov 23, 2022

JD Sports is set to return to London’s Hammersmith after a decade’s absence. The sports/fashion retail giant is opening this weekend at the Ikea-operated Livat mall on King Street, which is helping to revitalise the area in west London.

Taking over the former New Look unit, the 4,000 sq ft space is expected to benefit from impressive footfall estimates (35 million visitors a year) in the run-up to Christmas, JD said prior to opening. It noted the store will create 27 local jobs for the community.

The new store also “ensures local residents and shoppers alike are provided with their fix of all the biggest brands,” including Nike, Adidas, The North Face, Hoodrich, and more. The 18.2m wide, double-height shopfront “will afford JD the latest sales opportunity that exists within the district and currently boasts wintery window placements from influencers, musicians and athletes” from JD’s 2022 ‘King of The Game’ Christmas TV campaign.

James Air, Head of Group Acquisitions at JD said: “The store is the perfect size for our customers and will stock all major product lines. We have been looking for the right property here for some time and were delighted to partner with Ingka and Ikea who are investing so heavily in Hammersmith.”

Natalia Petelina, Meeting Place Manager at Livat Hammersmith, added that it’s "providing the community with a convenient retail destination as well as a space to meet, spend time and enjoy new things. We’re delighted to have JD Sports opening, just in time for visitors to complete their Christmas shopping.”