×
3 586
Fashion Jobs
FRASERS GROUP
Information Security Governance Analyst
Permanent · SHIREBROOK
L'OREAL GROUP
l'Oreal Luxe Multibrand Retail Account Manager
Permanent · London
COTY
National Account Manager
Permanent · London
TK MAXX
Loss Prevention Officer-tk Maxx High Street Kensington-Full Time
Permanent · London
HARRODS
Uniformed Security Officer - Thatcham Distribution Centre
Permanent · THATCHAM
HARRODS
Senior CRM Retention Executive
Permanent · LONDON
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
SELFRIDGES
HR Administrator (Part-Time)
Permanent · ENDERBY
SELFRIDGES
Digital Personal Shopping Content Manager
Permanent · LONDON
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · POOLE
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
ZARA
Zara High Wycombe - General Manager
Permanent · HIGH WYCOMBE
HEAD OFFICE
Senior Finance Analyst, Commercial Finance
Permanent · BRACKNELL
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · READING
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · CAMBRIDGE
BERSHKA
New Position - Bershka Operations Manager - Stratford
Permanent · LONDON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
COTY
Trade Marketing Manager
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Hub
Permanent · LONDON
FLANNELS
Beauty Brand Manager – Pat Mcgrath Labs
Permanent · ROTHERHAM
CLAUDIE PIERLOT UK
Stock Contoller - Permanent - Selfirdges London
Permanent · LONDON
Published
Aug 23, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

JD links with Nike, TikTok for UK's first virtual shoe try-on

Published
Aug 23, 2021

It’s being billed as a first for the UK. JD Sport Fashion is collaborating with US sportswear giant Nike to launch a bespoke shoe try-on trainer moment on the TikTok community platform.


Nike Air VaporMax


Aimed to celebrate and drum up excitement for the launch of the new Nike Air VaporMax launch, the Branded Hashtag Challenge #JDVaporMaxShuffle marks the first augmented reality (AR) shoe try-on in the UK.

Building on previous activations on the platform, JD also becomes the first UK retailer to launch a campaign of this kind on TikTok, “bringing together music and culture with a Branded Effect and the creator community”. 

Created in partnership with TikTok’s Creative Lab, the 3D AR Branded Effect allows anyone to try on all three colourways of the new Nike Air VaporMax. The launch gives the TikTok community “a fun new way to try on the latest trainers without having to leave the comfort of their own home”.

To add a musical twist to the experience, JD and Nike have also collaborated on a bespoke track for the challenge. The lyrics encourage people to move and interact with the 3D AR Branded Effect.

Anyone using the hashtag #JDVaporMaxShuffle and moving their feet to the beat also has a chance to win a year’s supply of Nike trainers.

Copyright © 2023 FashionNetwork.com All rights reserved.