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Published
May 5, 2022
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Jasper Conran links with Next for interiors collection

Published
May 5, 2022

Accessible luxury fashion and lifestyle brand Jasper Conran London has expanded its relationship with fashion retail giant Next for a “unique furniture & homeware partnership”.


Jasper Conran London


The manufacturing licence agreement will see Jasper Conran London introduce an extensive collection of furniture, including beds, sofas, armchairs, dining tables and homewares, to be marketed and sold exclusively on Next’s website and in selected stores.
 
Launching in spring 2023, the “exciting partnership" will see Jasper Conran London’s “design aesthetic, vision and expertise within the interiors category come to life and made accessible” via Next’s omnichannel offer.

The “sizeable” furniture and homeware range, designed in London, will see the premium-priced collection “supported by an integrated marketing campaign, bespoke customer service and delivery proposition”.
 
In September 2021, the independent Jasper Conran London brand launched with a collection of handbags and leather goods. It quickly expanded the category offer with dresses and bedding and will soon add fragrances, watches, and jewellery.
 
“The partnership with Next will see the brand’s vision and ambition continue to expand and enter a product category that is a huge passion and area of expertise for Jasper Conran,” the designer said.
 
He added that the partnership “marks a significant development and milestone for the Jasper Conran London brand. I am extremely passionate about this product area and to be able to continue and further develop my relationship with Next is very exciting.”
 
 

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