Janie and Jack taps Rachel Zoe for charity kids collection

By

Robin Driver

Published
Nov 19, 2019

Gap-owned children’s fashion brand Janie and Jack has teamed up with designer and businesswoman Rachel Zoe for a two-part collaboration, kicking off with a sparkly party collection donating 100% of net profits to nonprofit Baby2Baby.

 
Chaneling Zoe’s signature style with textured details and statement silhouettes, the first collection of apparel and accessories is made up of 38 gold and sparkle-embellished pieces for both boys and girls, and has launched just in time for the holiday party season.
 
Headline pieces for girls include a gold lurex maxi-dress, a metallic cheetah pantsuit and a rose-gold lurex jumpsuit, as well as accessories such as a metallic turban, glitter cheetah-print booties and faux-fur wristlets.

For the boys, the offering includes tuxedos in velveteen and wool, satin neckties and a fedora. All pieces have been conceived to be both chic and comfortable, leaving a maximum of freedom of movement to the wearer.
 
Pieces in the collection are available in sizes 12-18 months to 12 years and are priced at between $18 and $169.
 
“Rachel Zoe is such a renowned force in the fashion industry – and as a mom of two boys, she definitely knows how to blend comfort with style,” said Janie and Jack SVP and General Manager Shelly Walsh in a release. “The Party and Resort Collections combine Rachel’s exceptional taste and glamour with Janie and Jack’s modern twist on classic fashion.”
 
The collaboration’s chosen charity, Baby2Baby, is an organization that provides children living in poverty with basic necessities. Zoe is a member of the nonprofit’s board. Along with the profits from the collection, customers will also be able to make donations to Baby2Baby at Janie and Jack’s physical and digital checkouts until December 31.
 
The second phase of the creative partnership between Zoe and Janie and Jack will be a 45-piece resort collection, set to launch on December 3. The offering will include swimwear for boys and girls, linen separates and lurex caftan and sun dresses, complemented by accessories including sunglasses, a straw bag and a fedora.
 
This second collection will be available in sizes 3-6 months to 12 years, with prices ranging from $15 to $109.
 
The Janie and Jack x Rachel Zoe Party Collection is available to purchase now on the Janie and Jack e-commerce website, and in store at the brand’s NYC, LA and Miami locations.