Jacket Required rethinks layout to emphasise eco labels
Jacket Required, the contemporary menswear and streetwear trade exhibition, has announced that its next edition will dedicate a third of the show to sustainable brands.
The revamped layout will be divided into three showrooms, with pioneers in sustainable fashion including RÆBURN, Thalassophy, Bjanko Milano, Daisy King Club and Dedicated Brand showcased in Showroom A.
Other brands within this area will be Komodo, United Change Makers (UCM), TOMS, Dashel, and Ucon Acrobatics.
RÆBURN leads the pack with an ‘exclusive to the UK’ AW20 installation. The creative fashion studio founded by British designer Christopher Raeburn, who also sits at the helm of Timberland, is one of the most exciting labels in the London scene, gaining a reputation for responsible design for its reworked garments and fabrics.
The AW20 collection features a collaboration with award-winning Icelandic photographer Ragnar Axelsson, with landscape photos of the most remote regions of the Arctic printed onto 100% recycled cotton-feel polyesters and silk habotai.
The next edition of Jacket Required, taking place in East London’s Old Truman Brewery on 22-23 January, will also launch a new label by sustainable ambassador Phil Wildbore.
United Change Makers offers a capsule collection; styles that last from season to season and become a timeless piece in your wardrobe. Phil Wildbore said: “At UCM we are all about the close relationships with our sourcing team and factories, all of which are passionate about working with quality, sustainable fabrics and fibres. This means our jeans are made with care by a team who are looked after.
“With this, we hope our customers share our philanthropic attitude to fashion and help us share our story and continue our mission towards a more sustainable fashion industry. Together we can make a difference, let’s start today.”
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